![]() They calculate the number of customers “by counting the total number of individual customers who have paid for at least one Order from Blue Apron across our meal, wine or market products sold on our e-commerce platforms in a given reporting period.”* Here are some other metrics they use: Metric Addressing Blue Apron’s Customer Baseīlue Apron takes some key metrics into consideration in analyzing their data. The site includes prep time, cooking tips and techniques, tools from the test kitchen (to buy), ingredients, and instructions for recipes. ![]() Blue Apron also offers a wine delivery service that come with suggestions for pairing wine selections with recipes. The meal kit comes packaged in a refrigerated box so the food stays fresh.
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